You can buy a very good bag of coffee for $15. That’s not the interesting part. The interesting part is that $15 is barely enough. Here’s the math nobody talks about: The farmer gets $1–$2 Exporter, importer, roaster, shipper, packager – each slice gets thinner Then there’s you, with your $15 bag, thinking maybe that’s too expensive
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But that bag? It came from someone pruning trees, picking cherries by hand, drying them on raised beds, waiting months for a fair offer. This isn’t guilt. It’s perspective. Most of the coffee industry survives on underpaid labor and over-marketed storylines. That $15 bag you love? If it was done right – paid fairly, sourced cleanly, roasted with care – it’s a miracle it’s still $15. So no, coffee doesn’t need to be cheaper. It needs to be valued. One cup at a time. Y. |
