On my mind
On my mind
By Jaan Orvet
UnderstatementNov 13, 2026Tokyo + AI Code of ConductSep 14, 2026Preciiis like thatSep 2, 2026AI saved the laptopJun 29, 2026Writing.Jun 24, 2026Back. Next.May 25, 2026Amy, Lidia and OliviaApr 29, 2026Breaking upApr 20, 2026Everyday MediterraneanApr 14, 2026Sneeze. Cough. Read.Mar 30, 2026
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Understatement

Nov 13, 2026

'On my mind', a newsletter by Jaan Orvet about
design, work, cities, life, music and a million other things.


It's been a while. Quite a while. Two months have flown by. Not necessarily in that over-excited where-did-the-time-go way. More in a normal-life-way, with highs, lows and more coffee than should be acceptable in a civilised society.

 

The design event Mayu Nakamura and I put on in Tokyo as part of Preciiis, with CJ Hostetter, was a bit of a success. Every seat taken, exciting discussions and several still-going conversations. Here's a lil' reel. As fate was angry with me for some reason I wasn't able to attend in person (client rebooked a meet) so I had to call in instead, a major disappointment. We might do another session, this time in Singapore, after CNY. I'll be there for sure.

 

Our collaborative collective Preciiis is finding it's feet. And growing. We welcomed Thuha Nguyen, marketer, communicator and community organiser extraordinaire, to our group. From northern Sweden via Stockholm she now lives and works in Hanoi. This means our Preciiis group is represented in Sweden, Portugal, Tokyo, Germany and Vietnam! International from day one, just as intended.

The idea of building a new type of "agency", and at the same time not building an agency, is exciting. It's often said that a company is all about the people. It's doubly true for us. I think Jesper, Mayu, Sanna, Thuha and myself being there for each other, catching up on a regular basis, even meeting up to work next to each other in person when our paths cross, means at least as much as the actual work-work benefits do.

I've been told we're brave to put something like Preciiis in to the world. On some level it's true as everything carries an opportunity cost. I also think it means a lot of other design leaders that people hear from are quite recreant when it comes to their own businesses. In my experience the two most common reasons agency leaders give for not working outside of their traditional constraints is 1) "the business isn't doing so well, we need to focus", and 2) "the business is doing really well, we need to focus". Cue eyeroll. Neither is a reason to hold back. On the contrary they are both excellent reasons to enact change! When I'm advising courageous agency owners on their first steps I walk through a list of hard truths, a series of bugs to identify and fix, to make sure they have a solid foundation from which to also be brave. On average agencies need to address three of these points.

  1. If you don't prioritise work culture, the void you leave will be filled by someone whose goals are not aligned with yours.

  2. Describing your company as "a family" often means you're not providing leadership, workflows and clear responsibilities, and expect staff to cover for it on their own time.

  3. When your most respected people leave your firm and you downplay it, you're telling everyone else to go too.

  4. If the person tasked with evolving your agency spends most of their time on billable work, you're not serious about growth. Or you're happy to burn cash on missed opportunities.

  5. Jumping on board every shiny new trend, tool or tech shift and ignoring what you championed just last month shows you can't judge what's valuable.

  6. If you never acknowledge what didn't work, and what you learned from it, your team will assume you never learn. See also point 5.

  7. The messenger isn't the problem. They're usually your saviour.

  8. Reward sycophancy, and no one close to you will rock the boat when it matters.

I spent most of last week working in London. Three things. Tate Britain's 'The 90s: Art and Fashion' exhibition was a strong hit of nostalgia and I highly recommend it. The thing where people bring an extra 10-13" screen and set it up next to their tablets or laptops in coffee shops continues, unbothered by social convention :D My favorite band right this moment is SpaceAcre. The London bits.

 

Thanks for reading. See you soon.
/⎚-⎚

On my mind
On my mind

Understatement

Nov 13, 2026

'On my mind', a newsletter by Jaan Orvet about
design, work, cities, life, music and a million other things.


It's been a while. Quite a while. Two months have flown by. Not necessarily in that over-excited where-did-the-time-go way. More in a normal-life-way, with highs, lows and more coffee than should be acceptable in a civilised society.

 

The design event Mayu Nakamura and I put on in Tokyo as part of Preciiis, with CJ Hostetter, was a bit of a success. Every seat taken, exciting discussions and several still-going conversations. Here's a lil' reel. As fate was angry with me for some reason I wasn't able to attend in person (client rebooked a meet) so I had to call in instead, a major disappointment. We might do another session, this time in Singapore, after CNY. I'll be there for sure.

 

Our collaborative collective Preciiis is finding it's feet. And growing. We welcomed Thuha Nguyen, marketer, communicator and community organiser extraordinaire, to our group. From northern Sweden via Stockholm she now lives and works in Hanoi. This means our Preciiis group is represented in Sweden, Portugal, Tokyo, Germany and Vietnam! International from day one, just as intended.

The idea of building a new type of "agency", and at the same time not building an agency, is exciting. It's often said that a company is all about the people. It's doubly true for us. I think Jesper, Mayu, Sanna, Thuha and myself being there for each other, catching up on a regular basis, even meeting up to work next to each other in person when our paths cross, means at least as much as the actual work-work benefits do.

I've been told we're brave to put something like Preciiis in to the world. On some level it's true as everything carries an opportunity cost. I also think it means a lot of other design leaders that people hear from are quite recreant when it comes to their own businesses. In my experience the two most common reasons agency leaders give for not working outside of their traditional constraints is 1) "the business isn't doing so well, we need to focus", and 2) "the business is doing really well, we need to focus". Cue eyeroll. Neither is a reason to hold back. On the contrary they are both excellent reasons to enact change! When I'm advising courageous agency owners on their first steps I walk through a list of hard truths, a series of bugs to identify and fix, to make sure they have a solid foundation from which to also be brave. On average agencies need to address three of these points.

  1. If you don't prioritise work culture, the void you leave will be filled by someone whose goals are not aligned with yours.

  2. Describing your company as "a family" often means you're not providing leadership, workflows and clear responsibilities, and expect staff to cover for it on their own time.

  3. When your most respected people leave your firm and you downplay it, you're telling everyone else to go too.

  4. If the person tasked with evolving your agency spends most of their time on billable work, you're not serious about growth. Or you're happy to burn cash on missed opportunities.

  5. Jumping on board every shiny new trend, tool or tech shift and ignoring what you championed just last month shows you can't judge what's valuable.

  6. If you never acknowledge what didn't work, and what you learned from it, your team will assume you never learn. See also point 5.

  7. The messenger isn't the problem. They're usually your saviour.

  8. Reward sycophancy, and no one close to you will rock the boat when it matters.

I spent most of last week working in London. Three things. Tate Britain's 'The 90s: Art and Fashion' exhibition was a strong hit of nostalgia and I highly recommend it. The thing where people bring an extra 10-13" screen and set it up next to their tablets or laptops in coffee shops continues, unbothered by social convention :D My favorite band right this moment is SpaceAcre. The London bits.

 

Thanks for reading. See you soon.
/⎚-⎚