Last updated and prices verified: 30 August 2026
Starting a newsletter mostly means picking where it lives. The right platform depends on what you're sending, who it's for, and, just as much, what it costs.
So we compared the free plans of the newsletter platforms people actually choose between in 2026. Some include the whole product for free, some hold the good parts for the paid plans. Every price and limit on this page was checked against each company's own pricing page.
No single platform wins at everything, so we say where each one shines and where it falls short.
| Platform | Free subscribers | Free sends | Cut of revenue |
|---|---|---|---|
| Rumicat | 300 | Unlimited | None |
| Kit | 10,000 | Unlimited broadcasts | None |
| beehiiv | 2,500 | Unlimited | None |
| Substack | No cap | Unlimited | 10% of paid subscriptions |
| MailerLite | 250 | 2,500 per month | None |
| Buttondown | 100 | Not stated | None |
Prices and limits were checked directly against each company's pricing page on 30 August 2026. Free tiers change often in this category. If you spot something that's moved, tell us and we'll fix it.
Sources: kit.com/pricing, beehiiv.com/pricing, substack.com/about, mailerlite.com/pricing, buttondown.com/pricing

Rumicat is a newsletter platform for personal newsletters. You get a page, a plain editor and a send button: you write, people who signed up get an email. No feed, no algorithm around it.
| Free subscribers | Free sends | Cut of revenue |
|---|---|---|
| 300 | Unlimited | None |
Our free plan is the whole product, just smaller. Everything is included up to 300 subscribers, with no trial and no card. Past 300, Pro is $6.99 per month flat for up to 5,000 subscribers, and adds a custom footer and the option to hide Rumi the cat from your page.
There's nothing to configure before you can write. Pick a color for your page, write what you have to say, send yourself a preview and hit send.
The free plan includes the public web archive and RSS feed, welcome emails, an embeddable subscribe form, scheduling, co-authors, donations from readers without fees, and open and click stats you can turn off entirely. One-click Substack import brings subscribers and past posts over together.
We don't sell paid subscriptions, so there's nothing to take a cut of. Your list is yours: full import and export, any time.

Kit is built for creators who run a business around their audience: automations, funnels and digital product sales.
| Free subscribers | Free sends | Cut of revenue |
|---|---|---|
| 10,000 | Unlimited broadcasts | None |
The free tier runs to 10,000 subscribers, the biggest cap on this page. Paid starts at $33 per month for the automation and selling tools it's known for.
It's an email marketing tool at heart, so there's more between you and the send button than on the writing-first platforms.
Landing pages, unlimited broadcasts and segmentation are on the free tier. The deeper automation sits on the paid plans.
Kit sells tools to your list rather than taking a percentage of it. No cut of your revenue.

beehiiv is made for growing a newsletter into a publication: referrals, analytics, an ad network and a website come with it.
| Free subscribers | Free sends | Cut of revenue |
|---|---|---|
| 2,500 | Unlimited | None |
Free up to 2,500 subscribers with unlimited sends. Paid starts at $43 per month, priced for newsletters that earn money back.
The editor is friendly, but the product is a dashboard first, with growth tooling everywhere you look.
The free plan includes the newsletter website, analytics, recommendations and custom domains.
Paid plans take no cut of paid subscriptions, which is part of the pitch for publications that monetize.

Substack is the easiest start there is: free to publish, with a built-in network that can bring readers to you.
| Free subscribers | Free sends | Cut of revenue |
|---|---|---|
| No cap | Unlimited | 10% of paid subscriptions |
Free to publish at any list size. When you turn on paid subscriptions, Substack keeps 10% of the revenue on top of payment fees.
Zero setup: write and publish. The tradeoff is that your writing lives in Substack's feed and app, next to everyone else's.
A web archive, the app, and discovery through recommendations come with every account.
The 10% cut applies for as long as you charge. Subscriber export exists, and our comparison page covers the migration.

MailerLite is a proper email marketing tool: forms, automations and landing pages, aimed at businesses more than letter writers.
| Free subscribers | Free sends | Cut of revenue |
|---|---|---|
| 250 | 2,500 per month | None |
Free up to 250 subscribers and 2,500 emails per month. Paid starts at $12 per month.
Drag and drop editors and templates. It's made for campaigns, and it shows.
Forms, basic automations and landing pages are already on the free plan.
No cut of your revenue. Pricing steps up with subscriber count instead.

Buttondown is minimal and writer-first: Markdown in, email out, an API underneath.
| Free subscribers | Free sends | Cut of revenue |
|---|---|---|
| 100 | Not stated | None |
Free for your first 100 subscribers, then from $9 per month. Analytics, tagging and automations are paid add-ons, so the real bill depends on what you switch on.
If you like writing in Markdown, this is the one that feels like a text editor.
The base product sends email and hosts an archive on a custom domain. Much of the rest is add-ons.
No percentage cut, and the API makes your data easy to reach.